Firstly, we’ll decipher what each of these actually means. Technical services: Subdomains are also useful for technical services like email () or FTP servers ().In the past few years there have been some misleading statements made regarding landing pages on subdomains, exact match or keyword stuffed domains and subdirectories.This maintains the relationship to the company, while the marketing team has a lot of leeway in the layout and design of the individual product pages. The landing pages are usually created as subdomains so that companies don’t have to classify these pages in the hierarchy of the main page. These pages are specifically geared towards an offer and optimized to entice new users. Landing pages: To reach potential customers, marketing experts rely on landing pages.In this manner, content for the mobile version can be more easily created and realized using lower data rates. Mobile version: Instead of responsive layouts many companies also rely on subdomains like m. for a mobile version of their website.The English version of our example would be accessible via en., while the Spanish website would be accessible via es. Use of multiple languages: Often, websites that are translated into different languages are separated into subdomains.Other practical areas of application for subdomains are: In this way, the company can deliver targeted information on a specific location via the respective subdomain. For example, if each location is responsible for different tasks and provides different information, it makes sense to create a subdomain for each individual location. Subdomains are useful for large businesses with multiple locations.
This not only increases the user-friendliness of the website but is useful for drawing attention to certain topics. The different areas are linked by the primary domain name so that users can clearly see that a product, a project, or a location relate to the same company. Now that we’ve established what a subdomain is, the question remains: why should you create a subdomain? The main purpose of using a subdomain is to separate different areas of a website and its contents in a more meaningful way.
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